Our CEO & Partner, Evi Boukorou-Georgouda, presented on the shift from traditional search engines to AI-driven tools – and its direct impact on online visibility and bookings.

The AI Committee of the Hellenic-Dutch Association of Commerce & Industry (HEDA) held its first open event, “Unlocking AI Literacy for Meaningful Business Impact,” and Generation Y was there. Our CEO & Partner, Evi Boukorou-Georgouda, took the stage alongside speakers from diverse industries to share insights on one of the most pressing topics in digital business today: how artificial intelligence is transforming search, brand visibility, and digital growth strategies.

From Search Engines to AI-Driven Interfaces

The way people search for information online is changing. Traditional search engines are no longer the only gateway to discovery. AI-driven tools and conversational interfaces are increasingly becoming the first point of contact between a user and the information they’re looking for – and this shift is already having a measurable impact on businesses.

As Evi Boukorou-Georgouda noted at the event, at Generation Y we see firsthand how this transition is directly affecting online bookings and visibility, particularly in tourism – a sector that drives €36 billion in online economy. When the search behavior of millions of users changes, the businesses that depend on organic visibility cannot afford to stand still.

What This Means for SEO

SEO is no longer just about keywords and rankings on a traditional results page. As AI tools and conversational interfaces reshape how content is discovered and consumed, the rules of visibility are being rewritten. Businesses need to understand how their content performs not just on Google, but across AI-driven platforms that increasingly influence purchasing decisions.

This is not a future challenge. It is a present one. The businesses that are adapting their strategies now are the ones that will maintain their competitive edge as the landscape continues to evolve.

Generation Y’s Role

Our participation in the HEDA AI Committee reflects our commitment to staying at the forefront of this transformation. We don’t just implement digital solutions – we actively contribute to the broader conversation about where digital business is heading and how companies can position themselves for sustainable growth.

Through our dedicated SEO Business Unit, launched in 2025, we are already helping clients navigate this new reality – developing strategies that account for AI’s growing role in search and ensuring their visibility is built to last.

Looking Ahead

The shift from traditional search to AI-driven tools is one of the defining challenges for digital businesses in the years ahead. At Generation Y, we are committed to helping our clients understand this shift and turn it into a competitive advantage.

Ready to future-proof your SEO strategy for the AI era?