In a recent in-depth interview with Naftemporiki, Evi Boukorou Georgouda, CEO of Generation Y, outlined a compelling roadmap for businesses navigating the ever-evolving digital landscape. With over two decades at the forefront of eCommerce and digital transformation, Generation Y is not only observing the rapid changes in technology, it is driving them. Mrs. Boukorou Georgouda’s insights shed light on the present and future of digital business, from AI integration and B2B innovation to regional expansion and the importance of strategic partnerships.
AI as a Revenue Driver, Not Just a Buzzword
Artificial Intelligence has entered a phase of real commercial application. As Mrs. Boukorou Georgouda highlighted, 46% of businesses operating online are already using AI technologies, reporting revenue increases of up to 20%. But the key isn’t just using AI, it’s feeding it with the right data and integrating it into a holistic digital strategy. Generation Y’s expertise lies in deploying smart platforms and leveraging data to enable personalized communication and performance-driven experiences.
The Maturity of B2C and the Rise of B2B eCommerce
While retail eCommerce (B2C) has seen tremendous growth, especially post-pandemic, the spotlight is now shifting to B2B. Mrs. Boukorou Georgouda emphasized that B2B commerce isn’t simply digital order-taking. It’s a sophisticated reflection of a company’s entire commercial strategy. With predictions that by 2027, 1 in 3 B2B orders will be placed online, businesses must rethink how they structure their digital ecosystems. Generation Y specializes in building tailored B2B platforms that mirror complex pricing models, workflows, and customer hierarchies while ensuring intuitive, secure user experiences.
Regional Growth and Global Vision
Generation Y’s success isn’t confined to Greece. With a strong footprint across Southeastern Europe, especially in the Balkans, the company is spearheading digital evolution in markets that are rapidly maturing. The next three years, as Mrs. Boukorou Georgouda noted, are set to bring even deeper expansion. Local companies increasingly seek strategic partners with both technological expertise and proven market success, Generation Y delivers on both fronts.
Human-Centered Transformation
True digital transformation isn’t only about systems, it’s about people. As Evi Boukorou Georgouda pointed out, the mindset of leadership teams is critical. Businesses need to embrace change internally before they can deliver it externally. At Generation Y, we see ourselves not just as service providers, but as strategic partners guiding our clients from “yesterday” to “tomorrow.”
From Strategy to Execution Digital marketing and transformation are not separate silos. They are interlinked elements of a unified business strategy. With users spending over 90 minutes a day on platforms like TikTok, brands need authentic, data-backed communication strategies that cut through the noise and deliver lasting impact.
The interview with Evi Boukorou Georgouda reaffirmed Generation Y’s position as a thought leader and trusted partner in digital transformation. Whether your company operates in retail or wholesale, in local markets or abroad, the future of your business depends on smart technology, strategic vision, and the right partner.
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