Can AI transform eCommerce into a growth engine for businesses across Southeast Europe?

In a compelling feature by Fortune Greece, Evi Boukorou-Georgouda, CEO of Generation Y, shares how innovation, strategy, and resilience are reshaping the landscape of digital commerce. From pioneering AI applications to empowering B2B ecosystems, she reveals the core principles that drive sustainable growth and digital leadership.

In a traditionally male-dominated sector, Evi Boukorou-Georgouda proves that vision and expertise—not gender—shape technological leadership. With over 20 years of experience, she has positioned Generation Y as a powerhouse in the digital economy of Southeast Europe.

The Fortune feature explores how eCommerce is no longer a parallel business function but the very backbone of corporate growth. Through AI-driven personalization, strategic data use, and bespoke B2B platforms, Generation Y offers clients not just solutions—but a competitive edge.

Key insights from the article include:

• AI as a Growth Catalyst: 45% of eCommerce companies already use AI to boost revenue by up to 20%, and Generation Y is leading that charge.
• B2B eCommerce at the Forefront: With 65% of B2B companies digitizing sales, Generation Y’s deep expertise in custom B2B platforms unlocks new revenue streams and sales enablement for clients.
• Regional Expansion with Global Standards: Collaborations with brands like Jumbo, Intersport, Alumil, and Balfin Group highlight Generation Y’s strategic footprint in Albania, Cyprus, Romania, and beyond.
• First-Party Data & Predictive Intelligence: With its proprietary Datalyzer platform, the agency transforms raw eCommerce data into actionable insights—reducing ad costs, improving customer engagement, and increasing CLV.
• Meaningful Digital Communication: Native content and clear strategic narratives ensure trust, authenticity, and differentiation in a saturated market.

“In tomorrow’s digital world, winners won’t be the loudest—but those who communicate with meaning,” notes Boukorou-Georgouda.

👉 Read the full article on Fortune Greece here.